Pillar guide
Term vs permanent life insurance
The real trade-off in plain terms — what each actually does, and how to tell which one your situation calls for.
Life & critical-illness cover
The people who depend on you shouldn’t depend on luck.
Life insurance is really just a promise kept after you’re gone. We help you compare that promise across 21 Canadian insurers — in plain English, at your pace, with a real advisor when you want one.
Free, no-obligation consultation with a licensed LLQP advisor (KLC Group Canada Inc.). No coverage is bound until the insurer approves your application.
No medical exam to compareNo email wallFSRA-licensed advice
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I put off life insurance for years because I thought it’d be a sales pitch. This was just… a clear explanation. Booked in an afternoon.
21Canadian insurers
compared, side by side
compared, side by side
FSRA-licensed (LLQP)21 insurers, independentReal-time CompuLife ratesPlain-English, always
Why LifeRate feels different
We explain the decision. You make it.
Most life-insurance sites are a form with a headline. We built the opposite: understand it first, compare honestly, and only talk to a human when you’re ready.
Compare, honestly
Real-time rates from 21 insurers, ranked by price and fit — not by who pays us most. Our commission is the same either way, so the ranking has nothing to hide.
Understand, fully
Term or permanent, riders, the fine print — every term defined in the sentence it appears. If a guide can’t be understood by a normal human, it doesn’t go up.
Talk to a human
When you want a person, you get a licensed advisor — not a call-centre script. No pressure, no upsell, and the honest answer when a policy isn’t right for you.
Where would you like to start?
Two kinds of protection. One clear path to each.
Most people start here
Life insurance
Term or permanent coverage that pays your family a tax-free amount if you’re gone. The core promise — sized to what they’d actually need.
Compare life rates Protect your income tooCritical illness
A tax-free lump sum on diagnosis of a covered condition — money to focus on recovery, not bills, while you’re still very much here.
Explore critical illnessNot sure how much you need?
Answer five plain questions — income, debts, dependants — and see a coverage figure in under a minute. No account, no email.
Learn before you buy
Guides that respect your intelligence.
Written to be understood, reviewed by a licensed advisor, and sourced so you can check our work.
Pillar guide
How much life insurance do you actually need?
Income, debts, dependants and the years that matter — a grounded way to land on a number that isn’t guesswork.
Guide
What critical-illness cover pays for
The conditions, the waiting periods, and how a lump sum on diagnosis fits alongside your life policy.
Talk to a real, licensed advisor
When you’re ready for a person, we’ve got a good one.
No call-centre queue, no script. A licensed advisor who’ll walk you through your options, answer the awkward questions, and tell you plainly if you don’t need what you came for.
KLC
KLC Group Canada Inc.LLQP-licensed life insurance advisors
- Licensed, independent, carrier-neutral
- Same price as going direct to the insurer
- Zero pressure — the honest answer, always
One family, four kinds of cover
Part of the Rate family
Same standards, same plain-English DNA. When your question is bigger than life insurance, there’s a sibling site for it.
LifeRateLife & critical-illness coverYou’re here
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The things people ask first
Does using LifeRate cost more than going direct?
No. Premiums are set by the insurer and filed with the regulator — they’re identical whether you come through us or approach the carrier yourself. The insurer pays the commission; you don’t pay us.
Do I need a medical exam just to see prices?
Not to compare. You can see real-time rates across 21 insurers with a few basic details. A medical exam (if one is even required) only comes later, if you choose to apply for a specific policy.
Term or permanent — which is right for me?
It depends on what you’re protecting and for how long. Term covers a defined period at a lower cost; permanent lasts for life and builds value. Our guides walk through the trade-off, and an advisor can talk it through with your situation in mind.
Are you independent, or owned by an insurer?
Independent. We compare across a panel of 21 carriers and are paid the same regardless of which one you choose — so the ranking you see has no thumb on the scale.
What happens to my information?
The calculators run in your browser and don’t require an account. You only share contact details if you choose to speak with an advisor — and then only to arrange the coverage you asked about.